Our story
A goldsmith's story, in the heart of Macerata.
Il Gioiello, always known locally as Gioielleria Franceschetti, grew from the passion and talent of Giorgio Franceschetti, a master goldsmith who turned his craft into an art. For more than forty years it has been a reference point for jewellery in Macerata, with customers coming from all over Italy and abroad. Early in his career his work was also featured in Vogue Gioielli.
The goldsmith's workshop was the heart of the business: the house's own pieces were made here, and many apprentices learned the techniques and secrets of the trade, helping goldsmithing grow across the province of Macerata.
Alongside the workshop, the shop built particular expertise in antique and period jewellery and in decorative silverware, both antique and modern, chosen for quality and artistic value.
Giorgio Franceschetti passed away in January 2023. Today Il Gioiello carries on with his wife Biancarosa, always at his side, and their children Cecilia and Gaetano.
Cecilia and Gaetano, with their mother Biancarosa, proudly carry on this great adventure in their father's name, Giorgio Franceschetti, with the same commitment and passion he always gave it.
